Making moments sweeter for over 100 years
Humble Beginnings to Sweet Success
For over a century, Brach's Candy has been committed to spreading love and joy. We've always been there for moments of celebration, both big and small, and we will continue to be there as you pass down traditions and create new ones with friends and family. As the seasonal candy leader, you can always trust Brach's for a higher quality confection to make each moment sweeter.
The Story of Brach's®
Emil J Brach invested his life savings to build the Brach’s Palace of Sweets at North Avenue and Towne Street in Chicago, Illinois. Offerings included taffy, caramels, ice cream, and more confectionary delights.
Brach’s Jelly Beans sprouted into the world.
Second Brach’s factory opened in Chicago at Franklin and Ohio.
An icon is born! Production of Brach’s Candy Corn began.
Brach’s began construction on a new facility, The Kinzie Plant, consolidating production and becoming the largest candy manufacturing plant in the country, expanding the Brach’s portfolio to include chocolate.
Brach’s launched their very first (but far from the last) advertising campaign.
Brach's introduced the Pick-A-Mix® concept, adapted from candy barrels in general stores at the time. With Pick-A-Mix, customers scooped their favorites from a wide selection of bulk items, then paid one price per pound. This brought the traditional method of buying candy at the local general store into the modern supermarket.
Brach’s expanded into seasonal with Valentine’s Conversation Hearts, Easter Jelly Beans, and Halloween candy added to their product portfolio.
Brach’s goes through some mergers, some acquisitions, and some relocations to the Chicago suburbs.
It might sound crazy, but it ain’t no lie: Brach’s combines fun treats and pop music in a partnership with N*SYNC.
Brach’s Confections was sold to Farley’s and Sathers Candy Company.
Ferrara Pan merged with Farley’s and Sathers to form Ferrara Candy Company, where Brach’s is still produced.
New limited time Candy Corn Flavors joined the scene: introduced Pumpkin Spice, Caramel, S’Mores and more! Brach’s continues to innovate and launches a new delicious flavor every fall season.
New brand look, same delicious candy. Innovation continues as Brach’s redesigns the logo and launches new packaging.
Brach’s moved back to the city of Chicago and is now located in the famous Old Post Office building.
Brach’s launches the latest campaign, “Make Moments Sweeter,” celebrating holiday connections and all their little quirks.
Brach’s unveils modern new branding to mark our category leadership and strong future ahead.
Make Moments Sweeter
Brach’s brings out the sweetness in every occasion.